This page highlights our standalone transcription services, where one recording is converted to one transcript. If you need multiple recordings converted into a single combined document, see Content Analysis.
We offer three transcription formats: DirectSpeech, DirectText and DirectResponse. DirectSpeech and DirectText are suitable for any type of transcription; DirectResponse is designed for market research applications involving a clearly defined interviewer or moderator only (such as interviews and focus groups).
The examples show the same interview in each format. The italic text formatting shown here is used to distinguish examples from other text. Click the buttons below the examples to see full transcript examples and actual formatting. Right-click the buttons to get an option to open the examples in a new window while leaving this page open.
Swahili is widely spoken in areas such as Tanzania, Kenya, and the DRC, with Kenya making it a compulsory class for Kenyan students. The language has spread like wildfire, not only as a first language but as a second.
DirectSpeech transcripts capture everything, but are also the longest and most challenging to read.
Instead of capturing every sound spoken, DirectText captures only what people actually intended to say.
DirectResponse is a partially summarized transcript for market research interviews and focus groups.